The Superlative Chronometer

Rolex Day-Date 40

Rolex is introducing the new generation of its most prestigious model, the Oyster Perpetual Day-Date, featuring a modernized design with a 40 mm case as well as a new mechanical movement, calibre 3255, which sets a new standard for chronometric performance.The new Day-Date redefines the status of Superlative Chronometer, established by Rolex in the late 1950s, with criteria for accuracy on the wrist that are twice as exacting as those for an officially certified chronometer.

US prices are 40mm Platinum Day-Date: $62,500, 40mm Yellow Gold Day-Date: $34,850, 40mm White Gold or Everose Gold Day-Date: $37,550.

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