Welcome to RUF.LYF

We are the movers and shakers, and we live the lives of dreams.

Picking Up Uber Riders In A Bugatti!

Coby Persin decided to take over his buddy’s Uber job and pickup three very lucky people in a Bugatti. And believe me, he got them to their destination quick!!! That’s what you call Ruf.Lyf style. Check out the video below and enjoy.

The Man Bag | Why Every Guy Needs One

The man bag is increasing essential accessory in the modern man’s style arsenal. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro goes over why you need a man bag, what makes a man bag a ‘man bag’, and how to pick one. Why You […]

Abdul’s Garage // LTACY SPECIAL EDITION DUBAI Pt. 1

Today’s episode is the first part of our SPECIAL EDITION release of LTACY! In this first episode, Alejandro Salomon and the rest of the #Cupgang traveled to Dubai to check out one of the most epic garage’s in the world which just so happens to be owned by a great friend and member of #Cupgang, […]

Bella Hadid – Cannes Film Festival

Bella Hadid dominates more than just high fashion catwalks — she took her model game to Cannes Film Festival and killed the competition in the hottest red dress ever!!!

The Teen Sneaker Dealer to the Rich and Famous

Benjamin Kapelushnik, aka “The Sneaker Don,” knows a thing or two about shoes. He’s done nearly $1 million in sneaker sales and his clientele includes DJ Khaled and Chris Brown. Oh, and did we mention that he’s still in high school?

5 Most Exclusive Credit Cards In The World

These days the ultra-rich are always looking for ways to distinguish themselves. For the average person, credit cards only represent a means of getting by when money is tight or just a way to make extra purchases. But it turns out that some credit cards take things one step further. With these elite credit cards […]