Welcome to RUF.LYF
We are the movers and shakers, and we live the lives of dreams.
Breathtaking Palmer Johnson All Carbon Composite 48 Meter (157 ft.) Superyacht KHALILAH leaving the Miami Yacht & Brokerage Show. KHALILAH is a model 48M SS Superyacht built by Palmer Johnson.
Selena Gomez takes to beautiful scenery in Germany for a photoshoot with German GQ. Check out the sexy pics and behind the scenes video below. Enjoy.
Watch the exclusive behind the scenes video from the Zanzibar SI Swimsuit 2016 shoot, featuring the absolutely gorgeous Nina Agdal. Check out the sexy pics along with the video. Enjoy!
Coby Persin decided to take over his buddy’s Uber job and pickup three very lucky people in a Bugatti. And believe me, he got them to their destination quick!!! That’s what you call Ruf.Lyf style. Check out the video below and enjoy.
The man bag is increasing essential accessory in the modern man’s style arsenal. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro goes over why you need a man bag, what makes a man bag a ‘man bag’, and how to pick one. Why You […]
Watch the exclusive behind the scenes video from the Tahiti SI Swimsuit 2016 shoot, featuring the always beautiful Gigi Hadid. Check out the sexy pics along with the video. Enjoy!
Today’s episode is the first part of our SPECIAL EDITION release of LTACY! In this first episode, Alejandro Salomon and the rest of the #Cupgang traveled to Dubai to check out one of the most epic garage’s in the world which just so happens to be owned by a great friend and member of #Cupgang, […]
Bella Hadid dominates more than just high fashion catwalks — she took her model game to Cannes Film Festival and killed the competition in the hottest red dress ever!!! Check out the pics and video below and see for yourself.