Welcome to RUF.LYF

We are the movers and shakers, and we live the lives of dreams.

Robert Downey Jr. – Watch Collection | GQ

What’s in Robert Downey Jr’s watch box? Lots of high end timepieces. He explains the stories behind each piece in his own comical fashion. Check out the video below and see whats on IRONMANS wrist.


Supercars of London brings us the flagship day of the Barbados Festival of Speed that welcomed Lewis Hamilton and his 2013 V8 F1 Car to race against a Yamaha R1M Superbike around Bushy Park Race Circuit and to do a ton of donuts!

Supercar Collection – The SUPERCARDRIVER

Adam from The SUPERCARDRIVER meets up with SCD member Jack for a tour round his car collection, predominantly Ferrari’s but with a few other marques. A stunning and rare selection of cars, all the very best in their own right. We hope you enjoy this unique insight into this very special car collection, Adam will […]

Steve Job’s Megayacht VENUS – Simpson Bay Bridge, St. Maarten

Here’s Steve Jobs Yacht VENUS as she comes through the Simpson Bay Bridge in St Maarten, in the Caribbean. Steve Jobs had his own idea in mind when he designed this gorgeous yacht, and everyone who sees her almost always has an instant reaction of total love. All you can say about the design is […]

$7.4 Million Koenigsegg One:1- Powersliding, Brutal Accelerations & Downshifts!

This video features the astonishing and very special Koenigsegg One:1 going absolutely flatout on circuit SPA-Francorchamps! This Koenigsegg One:1 is the worlds first Megacar. This means the car producing 1360 BHP with 1360kgs (World’s first car with over 1 Horsepower per kilo). Only 6 production cars were ever built, plus one development car #00. This […]

Era Istrefi – Bonbon

Era Istrefi, is a beautiful Albanian Kosovar singer and songwriter that rose to fame after releasing her debut single “Mani për money” in 2013. In January 2016, Istrefi began achieving international attention due to the release of her single “BonBon”, reaching 30 million views on YouTube and drew comparisons to the work of Sia and […]

2016 Super Yacht Virtual Tour

SUPER YACHT KOMETA 70 M TO BE DELIVERED IN 2016. BUILT BY HEESEN – TAKE THE VIRTUAL TOUR With a sleekly elegant profile by Espen Øino International, Kometa is the perfect combination of speed, space and style. So much space, so many options. Kometa has an incredible 357 square meters of deck space. From its […]

Hannah Simone – “New Girl” Hottie

Hannah Simone is a Canadian TV host, actress, VJ and former fashion model. She is best known for portraying “Cece Parekh” on the Fox TV show, New Girl and is absolutely stunning. Simone was born in London, to an Indian father and an English mother of German, Italian, and Greek descent. After her 2005 college […]