Welcome to RUF.LYF

We are the movers and shakers, and we live the lives of dreams.

Bulletproof Clothing

Watch Ryan Duffy get shot in the chest as he tests the strength of a fashion forward bulletproof jacket made by Steven Seagal’s personal tailor, Miguel Caballero aka, “The Armored Armani”.

Hannah Davis – Sports Illustrated Swimsuit Model

Hannah Davis (born May 5, 1990) is a 5’10” green eyed American fashion model who appeared in the 2013, 2014 and 2015 Sports Illustrated Swimsuit Issues and was featured on the cover for the 2015 edition. Davis was born and raised in Saint Thomas, in the U.S. Virgin Islands, the daughter of Deborah L. Behm […]

Orpheus HE90 Headphones

In the early ’90s Sennheiser released the Orpheus HE90 headphones, producing only 300 units. Today, they run for about $30,000 on the resale market, but are they worth it? 2 Chainz tries out a pair to see if they live up to the audiophile hype.

R3hab vs Skytech & Fafaq – Tiger

Electro music taken to new dimensions with this uplifting piece of work. Dry beats get blended with some strong melodic progressions, while vocal samples fill in the blanks -it simply works like a charm! Tiger is exactly where electro music is today, fresh and innnovative while keeping the original energy. BIG!

Cooper Classic Cars NYC

2 Chainz stops by Cooper Classic Cars in NYC to talk with Elliot to check out the rarest exotic and vintage rides that money can buy, including a 1956 Mercedes-Benz 300SL worth $2,000,000.00!!!   Also, check out the second video to see what happens when the owner tells 2 Chainz he has no clue who […]

The Lamborghini Miura S

“I think it’s the car that put Lamborghini on the map,” says Dennis Varni, and we’d have to agree. Owner of a stunning Miura P400 S since 1979, Varni is an enthusiast with varied tastes, from Bonneville Salt Flats racers to a Fiat Topolino. But the Miura…the Miura is in a league of its own. […]

Four Seasons Bora Bora

Nestled in the South Pacific lies Bora Bora, the most famous of French Polynesia’s Leeward Islands and a true tropical paradise rests Four Seasons Bora Bora — a luxury resort surrounded by breathtaking scenery, sand-fringed islets and a stunning turquoise lagoon enclosed by coral reef. Four Seasons Bora Bora’s incredible luxury villas and bungalows provide […]

The BMW M1 (E26), The Forgotten Supercar.

  In the late 1970s, Italian manufacturer Lamborghini entered into an agreement with BMW to build a production racing car in sufficient quantity for homologation, but conflicts arose that prompted BMW to produce the car themselves. The result was sold to the public, from 1978 to 1981, as the BMW M1. It was the only […]