How To Be MORE Handsome | 10 Handsome Enhancing Tips

In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro discusses how to be more handsome with ten handsomeness enhancing tips. 1. Take care of your eyes by using eye cream twice a day (morning and night) to keep skin lush and elastic. 2. Getting enough […]

Craziest Garage in Tokyo!!!

Effspot takes us for a quick tour of an underground garage containing some of Tokyo’s craziest Bosozuku style Lamborghinis.. and a F50!!! This is definitely a Ruf.Lyf garage…..enjoy.

TOP 5 Hair Loss Treatment Options On The Market | Hair Loss Tips

Nothing is more damaging and devastating to a man’s confidence than hair loss. The majority of men will experience hair thinning or balding in their lifetime. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro discusses options to slow, stop, and reverse hair loss along […]

Jordan Belfort’s Top 10 Rules For Success

He’s an American author, motivational speaker, former stockbroker and most importantly, a multimillionaire!!! He published a memoir, The Wolf of Wall Street, which was made into a film about his rise and fall as a rags to riches and back to rags millionaire stockbroker. The main subject matter of his seminars is what he has […]

Lyubov Gulyak – Moscow Beauty

Lyubov Gulyak is a gorgeous 25 year old model from Mother Russia. This 5’9″, Moscow born beauty is new to the modeling scene and is climbing social media ladder quick with over 100k Instagram followers. Looks like she may be a beautiful force to be reckoned with, I’m sure we’ll be seeing a lot more […]

BUGATTI CHIRON getting unloaded in Monaco!

I’m guessing some lucky man or woman in Monaco is receiving their brand new 2017 Bugatti Chiron!!! Gotta hear the exhust, sounds much better than the Veyron. Can’t wait to see some high speed runs from Bugatti in this beauty, especially since it boasts 1,500 horsepower!!!

7 Tips To Look BETTER In Your Swimsuit INSTANTLY

This year, don’t be the dude in the tee shirt! Alpha was *that* guy after he met his wife and he hit 30 years old. He was embarrassed by his 182 pound ‘sloppy ass’. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro presents how […]

Prince’s Top 10 Rules For Success

He was an American singer, songwriter, multi-instrumentalist, record producer, and actor. He was renowned as an innovator, and was widely known for his eclectic work, flamboyant stage presence, and wide vocal range. He sold over 100 million records worldwide, making him one of the best-selling artists of all time. He’s Prince and here are his […]

Coachella 2016

Coachella 2016 broke attendance records again this year and with the reunion acts like Guns n Roses and N.W.A. booked this year, I know why. Check out the video below and see what you missed if you weren’t one of the lucky ones to go. Also, check back through out the week for Coachella 2016 […]

Monaco Nights

Monaco in the summer months, there’s nothing like it. Now the nightlife is even a step above that. Check out this little montage video highlighting the nightlife scene of Monaco. Monaco nightlife, exotic cars and beautiful women, now that’s the Ruf.Lyf


It’s not every day you get to drive around in a McLaren P1, let alone the Father of all P1s, VP5, the prototype car. Seb Delanney takes us on another ride, this time in the very first McLaren P1 ever made. Not only does he tkae this amazing car through the winding mountain roads of […]

Olinda Castielle – Sex Goddess

Olinda Castielle is an absolutely gorgeous model, artist and singer from Stockholm, Sweden. What she’s most known for is being an actress. She’s been on both Swedish and American reality television, Joe Millionaire in the U.S. and Paradise Hotel talk show in Sweden. She now owns a clothing company called Maison De Castielle and an […]

Inside A Billionaire’s 205-ft Mega-Yacht

Darwin Deason is a former Arkansas farm boy who came from a very poor family. Deason left his small town the day after he graduated high school with $50 borrowed from his dad and a 1949 Pontiac. He headed for the “bright lights, big city” of Tulsa, Oklahoma and got a job at Gulf Oil. […]

Michelle Rodriguez Drives the Jaguar F-TYPE SVR

Jaguar has launched it’s new F-TYPE SVR, the fastest production Jaguar ever and they’ve chose to have Michelle Rodriguez, star of the Fast and Furious franchise, put it to the test. So Jaguar gave Michelle the keys and put her on a closed road in the Nevada desert. What happened next was awesome, Michelle pushed […]

Porsche RWB 993 – Rotiform FUC

We’ve brought you another beautiful 993 from RAUH-Welt BEGRIFF, this time rolling on Rotiform FUC old school Porsche styled wheels. Everything about this beast is custom, from the body kit, to the interior, to the motor. You can’t go wrong with Bright orange on a Porsche, it definitely causes the car to stand out, not […]

Rosanna Cordoba – Columbia At It’s Finest

Rosanna Cordoba has to be Columbia’s finest export, seriously!!! There’s not a lot of information about her on the internet, but she loves posing for pictures in the tiniest of bikinis, thank you lord!!! She’s also a huge fan of health and fitness, which you can tell by her Instagram. Either way, that’s all I […]