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Porsche 930 – The Original Turbo

“This car garners attention from everyone,” says Grant Karnes, “and I think it kind of draws everybody in to what Porsche is.” Owned by a family friend who later sold it to his father, Karnes had known about and lusted after this particular car for years. A Porsche 911 Turbo, otherwise called the “930”, is […]

Ela Rose – A Swedish Dream

Swedish model, Ela Rose now lives in Los Angeles and in front of the lens of the camera. She appeared from out of no where on the Internet in November of 2014, after she strolled the beach in a bikini, sometimes baring her breasts. All of it was done in the name of marketing a water […]

Calvin Harris & Disciples – How Deep Is Your Love

A scantily-clad Gigi Hadid stars in Calvin Harris’ video for “How Deep Is Your Love,” his latest single alongside producer Disciples. Hadid, a close friend of Taylor Swift (who happens to be dating Harris), wanders from yacht to club and back again as the song plays, all the while ensuring her hair is perfectly tousled […]

J’ADE 60M CRN – MEGA YACHT

In the battle to be the most extravagant mega yacht on the seas, it takes a lot to really impress. While helipads, waterslides, and movie theatres are commonplace additions to the yachts of the super wealthy, a stylish Italian vessel is making waves for being the first to feature a floating drive-in garage. J’ade, by […]

2017 Acura NSX

The waiting game continues for Honda/Acura’s NSX successor, but now we at least have some official data to chew on as the Japanese automaker has revealed the 2017 model year sports car’s performance figures. The production NSX was revealed back in January at the Detroit Motor Show before the brand announced it would be delayed to […]

Thanksgiving feast hosted by the LA Mission served thousands of homeless

An annual Thanksgiving feast hosted by the Los Angeles Mission served thousands of local homeless men, women and children Treated to a meal from the hands of some of L.A.’s most famous chefs. This year’s meal was cooked by a team including celebrity chefs like Michael Voltaggio of Ink including Charm City Cakes’ Duff Goldman, […]

Forbes Reveals the 2015 ‘World’s Highest Paid DJs’ List

Every year, the number crunchers at Forbes publish a list of DJs most definitely not available for weddings, birthdays and bat mitzvahs. The site has just published its ‘Electronic Cash Kings 2015’ list, ranking dance music’s top-earning DJs for the past 12 months. Can the results be trusted? Maybe. Are they intriguing anyway? No doubt. […]

How And Where To Buy Pre-Owned Luxury Watches

In this video, men’s style, grooming, fitness and lifestyle expert, Aaron Marino talks about how to effectively and safely buy used or pre-owned luxury watches. You can save a lot of money on high end watches by knowing where to go to buy pre-owned luxury watches. Don’t get ripped off! Sixteen years ago, Alpha was […]

2016 Hennessey Venom GT Spyder – 1451 HP!!!

John Hennessey is at it again. The tuner announced that his company, Hennessey Performance Engineering, would bring a 2874-hp cocktail to this year’s SEMA Show: one part 1451-hp Venom GT Spyder, one part 774-hp HPE750 Supercharged Mustang Convertible, and one part 650-hp Velociraptor 650 Supercharged Ford F-150 Truck. For the 2016 Venom GT, Hennessey added […]

2016 Dodge Viper ACR Sets 13 Track Lap Records

Prior to its reveal in the spring, the 2016 Dodge Viper ACR was put through its paces at race tracks all across the country. At the time of the car’s reveal, Dodge said that it was going to be a bloodbath when it came to the amount of track records that would be destroyed, and […]

Helga Lovekaty

Helga Lovekaty is a “fetish” model from Russia with a skinny frame and is a natural 34D. Her body type is similar to that of our RUF.LYF favorite Emily Ratajkowski.

Jetman vs Emirates

Armed with unguarded ambition and the vision to push boundaries beyond the unthinkable, Jetman Dubai and Emirates A380 take to the skies of Dubai for an exceptional formation flight.  A carefully choreographed aerial showcase, conducted over the Palm Jumeirah and Dubai skyline, involving the world’s largest passenger aircraft and the experienced Jetman Dubai pilots Yves […]

Justin Bieber’s Liberty Walk Ferrari 458

Love him or hate him, Justin Bieber has pretty good taste in cars, especially knowing that he has a LaFerrari on the way, as USA Today reported March 29. Now, Bieber has taken his Ferrari 458 and customized it with a Liberty Walk kit. Included in the kit are a number of body pieces, including […]

How to Wear Sneakers with a Suit

Find out the new rules for pulling off sneakers with a suit, thanks to expert advice from Style Editor Will Welch and KITH NYC sneaker kingpin Ronnie Fieg.

24 Hours with The Red Bull Live Demo Team

Spend 24 Hours with the Red Bull Team as they got Mexico City ready for Formula One action with a Live Demo in June. Some 150,000 F1-mad fans packed every available inch of the city’s central Zocalo square in June – and even the surrounding balconies – to cheer on Daniel and Carlos as they […]