Floyd Mayweather out in Milan …wearing this seriously expensive diamond necklace he bought in December. As was previously reported, Floyd bought the piece on a crazy shopping spree, dropping $15 million for the necklace and a matching diamond ring. We’re told the chain he’s wearing in the pic is valued at $3 million — and […]
Category Archives: Fashion
Keeping your style fresh, RUF.LYF clothing along with big designers and some up and comers.
Breitling Superocean II
Endowed with a redesigned dial and bezel, a slimmer profile, an additional 36 mm size and a new rubber strap, the Breitling Superocean II confirms its nature as a superdiver model offering a distinctive blend of style and performance. Since launching the Superocean in 1957, Breitling has consistently optimized it on both technical and functional […]
ROLEX Smart watch… A Digital Daytona??
Luxury watch manufactures haven’t really been phased by the introduction of the smart watch and other digital brands, but is Rolex ready to crush the market?? Francois Petit, a french graphic designer has created a vector based mock up of how a digital Daytona Rolex might look if Rolex went down that road. First of […]
Rolex – The Superlative Chronometer
The Superlative Chronometer Rolex Day-Date 40 Rolex is introducing the new generation of its most prestigious model, the Oyster Perpetual Day-Date, featuring a modernized design with a 40 mm case as well as a new mechanical movement, calibre 3255, which sets a new standard for chronometric performance.The new Day-Date redefines the status of Superlative Chronometer, established […]
Will Smith And His Fresh Prince Style Fail
Here, Will Smith—who in 25 years went from Fresh Prince to the biggest movie star on the planet—breaks down how his style has evolved over the years, how he once tried to tame his son Jaden’s look, and what the hell he means by “Classy Splat-ow”.
How And Where To Buy Pre-Owned Luxury Watches
In this video, men’s style, grooming, fitness and lifestyle expert, Aaron Marino talks about how to effectively and safely buy used or pre-owned luxury watches. You can save a lot of money on high end watches by knowing where to go to buy pre-owned luxury watches. Don’t get ripped off! Sixteen years ago, Alpha was […]
How to Wear Sneakers with a Suit
Find out the new rules for pulling off sneakers with a suit, thanks to expert advice from Style Editor Will Welch and KITH NYC sneaker kingpin Ronnie Fieg.
Victoria’s Secret Fashion Show 2015
The Victoria’s Secret Angels have put on their wings once again and walked the runway for the highly anticipated VS Fashion Show. (The show airs on December 8 at 10pm on CBS.) While the show casts many models including this year’s newcomers Gigi Hadid and Kendall Jenner, only a select few are bestowed Angel status, […]
The Royal Oak Concept Laptimer Michael Schumacher
Discover a timepiece that honors the achievements of a legendary race car driver. Racing legend Michael Schumacher has been an Audemars Piguet Ambassador since 2010 and a long-time admirer of the Royal Oak family. The Royal Oak Offshore Chronograph Michael Schumacher launched in 2012. Today, Audemars Piguet announces a second collaboration. Michael Schumacher shares Audemars Piguet’s desire to continually […]
The Victoria’s Secret Swim Special 2015
The Victoria’s Secret Swim Special was a television special on CBS that was broadcasted in 190 countries as well as going live at the Victoria’s Secret website. It cost $2 million to film. It features the Victoria’s Secret Angels Adriana Lima, Candice Swanepoel, Lily Aldridge, Behati Prinsloo and Alessandra Ambrosio as well as models Elsa Hosk, […]
Bulletproof Clothing
Watch Ryan Duffy get shot in the chest as he tests the strength of a fashion forward bulletproof jacket made by Steven Seagal’s personal tailor, Miguel Caballero aka, “The Armored Armani”.
$2 Million Dollar Diamond Shoes
Sure, he has two iced-out necklaces, but 2 Chainz is seriously lacking in the diamond shoe department. The rapper meets up with jeweler Jason of Beverly Hills to check out a pair of $2 million diamond-studded smoking slippers. Both of these shoes combined have over 18,000 stones with a combined carat weight of 340!!! Now […]
hublot-mp-05-laferrari
The Hublot MP-05 LaFerrari was created as a tribute to the LaFerrari, with the Hublot engineers having designed, developed, and produced the timepiece in parallel with the car. The face is made from sapphire crystal, shaped to be reminiscent of the car’s outline. The case and buckle are crafted from black PVD titanium, with the […]
ROC Headphones by Cristiano Ronaldo and Monster Cable
Portuguese soccer star Cristiano Ronaldo has co-founded a consumer electronics company, and he’s teaming with Monster for its first products. Ronaldo’s company, Roc Live Life Loud, will feature specially-made versions of Monster’s Sport Freedom, Platinum and SuperSlim headphones, as well as its BackFloat Bluetooth speaker. A Roc Luxe model is slated for fall. The products […]
Suit that Costs More Than Your Car?
2 Chainz Explains how a Suit can costs more than a car.
You can’t put a price on good style and 2 Chainz finds out why when he pays a visit to high-end suit maker David Lance. Plus, 2 Chainz gets up close and personal with a buttery fabric that puts cashmere to shame.